About an hour’s drive south of Houten, in the Netherlands, lies the city of Eindhoven. This is where the Philips family started, and as a technological giant, the company has shaped the city over the decades. Now, it’s also the beating heart of a fascinating new “brainport”, with a University of Technology (TU/e) and a creative Design Academy (DAE).
Dutch Design is known around the world by now.
And then there’s Strijp – an area being developed where the Philips factories once where.
Wow – if only I could be 20 again, and live that life and learn from scratch today!
These trends fascinate me. The idea that future generations will grow up in such a fertile environment, changing everything in the world around them, down to the very fabric of living together and applying creativity and technology in ways never before imagined.
If you have 20 minutes, and turn down your speakers a bit… here’s a video describing the vision and work of the city planners and architects involved in the Strijp project:
Wow. Just wow. If this doesn’t lead to an explosion of creative makers and idealists applying technology to shape the world of the(ir) future, then I don’t know what will.
I do have to add that I have a special emotional bond to what is starting to happen there, as our daughter Myra and her boyfriend Pieter, both currently studying at the DAE, are about to settle into one of the first apartments being set up in those re-purposed Philips buildings at the “Torenallee”.
Yeah, ok, so I’m a proud papa, I guess… :)
But hey, whatever. It’s very exciting to see these trends, ehm, materialise in today’s world!